Royal American | Lifestyle Photography, Brand Video, Social Media Content by Seagrove Marketing

We love when a project allows us to capture not just a property, but an entire experience. That’s exactly what we were able to do with Royal American Property Management in Panama City Beach. From the start, our goal was to create content that felt as vibrant and inviting as the properties themselves, while also showing the scope of their portfolio that stretches beyond the coast of Florida’s Panhandle.

We produced a full brand video that tied together four of their most prestigious properties in Panama City Beach with additional footage from their Miami locations, giving the final piece a sweeping, luxury feel. Alongside that, we created a library of lifestyle photography and film that brought each property to life in a way that words alone can’t capture, families enjoying the water, couples relaxing in sun-drenched spaces, and all the details that make Royal American stand out in a competitive market.

For social media, we developed reels dedicated to each property, giving their team dynamic, ready-to-use content that showcases the unique personality of every location. We also worked with them to film their corporate award banquet, ensuring their story was told not only through their properties but also through the people and culture behind the brand.

The result was a full suite of content that elevates Royal American’s marketing across platforms: video, photography, and social, positioning them as both a local leader in Panama City Beach and a brand with reach and vision that extends all the way to Miami!

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